Advertising : creative communication with consumers
Year of publication: |
1964 ; 4 ed.
|
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Authors: | Hepner, Harry Walker |
Publisher: |
New York [u.a.] : McGraw- Hill |
Subject: | Werbung | Werbungsbetrieb | Werbungsmittel | Werbungsberufe | Marktpsychologie | Advertising | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Kommunikation | Communication | Werbewirkung | Advertising effects |
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