Advertising creative : strategy, copy and design
Tom Altstiel ; Jean Grow
| Year of publication: |
c 2010 ; 2. ed.
|
|---|---|
| Authors: | Altstiel, Tom ; Grow, Jean |
| Publisher: |
Los Angeles, Calif. [u.a.] : SAGE |
| Subject: | Werbung | Advertising | Markenartikel | Brand | Produktgestaltung | Product design | Marketing | Kreativität | Gestaltung | Marketingstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XX, 347 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber |
| Language: | English |
| Notes: | Includes bibliographical references and index Rev. ed. of: Advertising strategy. c2006. - Includes bibliographical references and index 0910 |
| ISBN: | 978-1-4129-7491-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830815