Advertising during the COVID-19 pandemic : trends and theoretical developments
Year of publication: |
2023
|
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Authors: | Usama Najam ; Ali, Raza ; Burki, Umar |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 13.2023, 7, Art.-No. 170, p. 1-18
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Subject: | advertisement | advertising | COVID-19 | media | message strategy | theories | Coronavirus | Werbung | Advertising | Epidemie | Epidemic | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci13070170 [DOI] hdl:10419/275635 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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