Advertising effects? : an elemental experiment
Year of publication: |
November 2018
|
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Authors: | Pochun, Tej ; Brennan, Linda ; Parker, Lukas |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 4, p. 338-349
|
Subject: | Emotional response | Print advertising | Typography | Image | Colour | Body copy | Werbewirkung | Advertising effects | Emotion | Printwerbung | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2018.09.002 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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