Advertising expenses and operational performance : evidence from the global hotel industry
Michael L. Polemis, Thanasis Stengos, Nickolaos G. Tzeremes
| Year of publication: |
2020
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|---|---|
| Authors: | Polemis, Michael ; Stengos, Thanasēs ; Tzeremes, Nickolaos G. |
| Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 192.2020, p. 1-4
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| Subject: | Advertising expenses | Efficiency and productivity | Hotel management companies | Nonparametric frontier analysis | Hotellerie | Hotel industry | Werbung | Advertising | Produktivität | Productivity | Technische Effizienz | Technical efficiency | Effizienz | Efficiency | Unternehmenserfolg | Firm performance | Data-Envelopment-Analyse | Data envelopment analysis | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.econlet.2020.109220 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012508725