Advertising for a new product introduction: A stochastic approach
| Year of publication: |
2004
|
|---|---|
| Authors: | Grosset, Luca ; Viscolani, Bruno |
| Published in: |
TOP: An Official Journal of the Spanish Society of Statistics and Operations Research. - Springer. - Vol. 12.2004, 1, p. 149-167
|
| Publisher: |
Springer |
| Subject: | Marketing | goodwill | new product introduction | stochastic LQ control | stochastic Riccati equation |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005371454