Advertising for account handlers
Nigel Linacre
| Year of publication: |
2014
|
|---|---|
| Authors: | Linacre, Nigel |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Medienberufe | Media professions | B-to-B-Marketing | Business-to-business marketing | Werbewirtschaft | Advertising industry |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 183 S. graph. Darst. |
|---|---|
| Series: | Routledge library editions / Marketing. - London : Routledge, ZDB-ID 2787728-0. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | First publ. in 1988 |
| ISBN: | 1-138-78703-5 ; 978-1-138-78703-2 ; 978-1-315-76686-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010418342