Extent:
XI, 183 S.
graph. Darst.
Series:
Routledge library editions / Marketing. - London : Routledge, ZDB-ID 2787728-0.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Handbuch ; Handbook
Language: English
Notes:
First publ. in 1988
ISBN: 1-138-78703-5 ; 978-1-138-78703-2
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10010418342