Advertising
Albert Wesley Frey; Jean C. Halterman
| Year of publication: |
1970 ; 4. ed.
|
|---|---|
| Authors: | Frey, Albert Wesley ; Halterman, Jean C. |
| Publisher: |
New York : Ronald Press Co |
| Subject: | Werbung | Werbungsforschung | Werbungsunternehmung | Werbungsmittel | Werbungsbetrieb | Advertising | Werbewirkung | Advertising effects | Werbewirtschaft | Advertising industry |
| Extent: | VIII, 594 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380050