Advertising Influence on Market

A consistent advertising budget does not guarantee a successful advertising campaign. Two companies can spend the same amount of work and get results that completely different. Research demonstrates that creative messages may have greater importance for the success of advertising campaigns than money spent. No matter how big the budget, this activity can be successful only if the ads attract attention and effectively communicate messages.

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Year of publication:	2014
Authors:	NASTASE, Dan
Published in:	Romanian Statistical Review Supplement. - Institutul National de Statistica şi Studii Economice (INSSE). - Vol. 62.2014, 1, p. 48-50
Publisher:	Institutul National de Statistica şi Studii Economice (INSSE)
Subject:	actual consumer \| advertising \| assessment \| commercial \| environmental \| impact \| market \| message

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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