Advertising management
David A. Aaker; John G. Myers
| Year of publication: |
1975
|
|---|---|
| Other Persons: | Aaker, David A. (ed.) ; Myers, John G. (contributor) |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Werbungsbetrieb | Werbungsforschung | Marktforschung | Werbungsmittel | Betriebsführung | Werbung | Advertising | Werbeplanung | Advertising planning | Werbewirtschaft | Advertising industry | Marketing | Management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVI, 612 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-015974-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000055005