Advertising manager's handbook
Robert W. Bly
| Year of publication: |
1999 ; 2. ed.
|
|---|---|
| Authors: | Bly, Robert W. |
| Publisher: |
Paramus, NJ : Prentice Hall |
| Subject: | Werbung | Werbeplanung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 770 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1993 |
| ISBN: | 0-13-757188-7 ; 0-13-757196-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004022988