Advertising on the Web: Is There Response before Click-Through?
Year of publication: |
1997
|
---|---|
Authors: | Briggs, Rex ; Hollis, Nigel |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 2, p. 33-46
|
Saved in:
Saved in favorites
Similar items by person
-
Bakopoulos, Vassilis, (2017)
-
Cross-media measurement : the new medium necessitates a new approach to marketing mix measurement
Briggs, Rex, (2007)
-
A road map for online marketing strategy - Exploiting the Web: what research can tell us.
Briggs, Rex, (1998)
- More ...