Advertising or freemium : the impacts of social effects and service quality on competing platforms
Zhiyong Li, Guofang Nan, and Minqiang Li
| Year of publication: |
2020
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|---|---|
| Authors: | Li, Zhiyong ; Nan, Guofang ; Li, Minqiang |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 67.2020, 1, p. 220-233
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| Subject: | Advertising | freemium | platform competition | pricing | social networking services (SNS) | two-sided market | Netzwerkökonomik | Network economics | Dienstleistungsqualität | Service quality | Social Web | Social web | Werbung | Digitale Plattform | Digital platform | Wettbewerb | Competition | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Soziales Netzwerk | Social network | Marktstruktur | Market structure |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2018.2871420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173696