Advertising or recommender systems? : a game-theoretic analysis of online retailer platforms' decision-making
Yan Wang, Shue Mei, Weijun Zhong
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Yan ; Mei, Shue ; Zhong, Weijun |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 6, p. 2119-2132
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| Subject: | Online-Handel | Online retailing | Werbung | Advertising | Online-Marketing | Internet marketing | Personalisierung | Personalization | Lieferkette | Supply chain | Spieltheorie | Game theory | Numerisches Verfahren | Numerical analysis |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.3513 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466596