Advertising : principles & practice
William Wells; Sandra Moriarty; John Burnett
| Year of publication: |
2006 ; 7. ed., internat. ed
|
|---|---|
| Authors: | Wells, William ; Moriarty, Sandra E. ; Burnett, John |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Werbung | Advertising |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXI, 592 S zahlr. Ill., graph. Darst 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references (p. 575-580) and index |
| ISBN: | 0-13-146560-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002731270