Advertising : principles & practice
William Wells ; John Burnett ; Sandra Moriarty
| Year of publication: |
1998 ; 4. ed.
|
|---|---|
| Authors: | Wells, William D. ; Burnett, John J. ; Moriarty, Sandra |
| Publisher: |
Upper Saddle River, N.J. : Prentice Hall [u.a.] |
| Subject: | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 731 S. : zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-597881-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004379941