Advertising strategies in a franchise system
Year of publication: |
2009
|
---|---|
Authors: | Sigué, Simon Pierre ; Chintagunta, Pradeep K. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 198.2009, 2 (16.10.), p. 655-665
|
Subject: | Franchising | Werbung | Advertising |
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