Advertising Strategy in China: An Analysis of Cultural and Regulatory Factors
| Year of publication: |
2002
|
|---|---|
| Authors: | Erevelles, Sunil ; Morgan, Fred ; Buke, Ilkim ; Nguyen, Rachel |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 15.2002, 1, p. 91
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