Advertising strategy in the presence of reviews : an empirical analysis
Year of publication: |
[2017]
|
---|---|
Authors: | Hollenbeck, Brett ; Moorthy, Sridhar ; Proserpio, Davide |
Publisher: |
[Toronto] : [University of Toronto - Rotman School of Management] |
Subject: | online reviews | advertising | TripAdvisor | regression discontinuity | hotels | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | Werbung | Advertising | Virales Marketing | Viral marketing | Werbeplanung | Advertising planning | Regressionsanalyse | Regression analysis | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (circa 34 Seiten) Illustrationen |
---|---|
Series: | Rotman School of Management working paper / University of Toronto Rotman School of Management. - Toronto, ZDB-ID 2821585-0. - Vol. no. 3076239 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
Other identifiers: | 10.2139/ssrn.3076239 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett, (2019)
-
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh, (2016)
-
Fernandes, Teresa, (2018)
- More ...
-
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett, (2019)
-
He, Sherry, (2020)
-
Detecting Fake Review Buyers Using Network Structure : Direct Evidence from Amazon
He, Sherry, (2022)
- More ...