Advertising theory
edited by Shelly Rodgers and Esther Thorson
| Year of publication: |
2019 ; Second edition
|
|---|---|
| Other Persons: | Rodgers, Shelly (ed.) ; Thorson, Esther (ed.) |
| Publisher: |
New York : Routledge, Taylor & Francis Group |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 548 Seiten Diagramme 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous edition: 2012 Includes bibliographical references and index |
| ISBN: | 978-0-8153-8249-2 ; 978-0-8153-8250-8 ; 978-1-351-20829-1 ; 978-1-351-20830-7 ; 978-1-351-20828-4 ; 978-1-351-20831-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011986870