Advice from creative xonsumers : a study of online hotel reviews
Linda W. Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Linda W. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 1, p. 53-71
|
| Subject: | online hotel reviews | content analysis | TripAdvisor | Leximancer | hotel chains | e-word-of-mouth | consumer-generated content | user-generated content | creative consumers | technology marketing | Hotellerie | Hotel industry | Social Web | Social web | Virales Marketing | Viral marketing | Kreativität | Creativity | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Personalisierung | Personalization | Kundenintegration | Customer integration | Content Management | Content management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010398824