Aesthetic package design : a behavioral, neural, and psychological investigation
Martin Reimann; Judith Zaichkowsky; Carolin Neuhaus; Thomas Bender; Bernd Weber
| Year of publication: |
2010
|
|---|---|
| Authors: | Reimann, Martin ; Zaichkowsky, Judith Lynne ; Neuhaus, Carolin ; Bender, Thomas ; Weber, Bernd |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 4, p. 431-441
|
| Subject: | Verpackung | Packaging | Produktgestaltung | Product design | Neuromarketing | Emotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008728832