Affect transfer from national brands to store brands in multi-brand stores
Year of publication: |
November 2018
|
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Authors: | Massara, Francesco ; Scarpi, Daniele ; Melara, Robert D. ; Porcheddu, Daniele |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 103-110
|
Subject: | Store brands vs. national brands | Affect transfer | Affect polarization | Markenführung | Brand management | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade | Markenimage | Brand image |
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