Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Year of publication: |
2009
|
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Authors: | Patrick, Vanessa M. ; Chun, HaeEun Helen ; MacInnis, Deborah J. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 537-545
|
Subject: | Persönlichkeitspsychologie | Personality psychology | Soziales Verhalten | Social behaviour |
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