Africa is not a country : rebranding and repositioning Africa as a continent
Year of publication: |
2021
|
---|---|
Authors: | Mogaji, Emmanuel |
Published in: |
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market. - Cham : Palgrave Macmillan, ISBN 978-3-030-77203-1. - 2021, p. 237-259
|
Subject: | Africa | Branding | Rebranding | Place branding | Destination | Brand positioning | Afrika | Markenführung | Brand management | Standortmarketing | Place marketing | Markenimage | Brand image | Tourismusmarketing | Tourism marketing |
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