After-sales services, brand equity and purchasing intention to buy second-hand product
Year of publication: |
2021
|
---|---|
Authors: | Habib, Muhammad Danish ; Sarwar, Muhammad Arslan |
Published in: |
Rajagiri management journal. - Bingley, United Kingdom : Emerald Publishing, ISSN 2633-0091, ZDB-ID 3064235-8. - Vol. 15.2021, 2, p. 129-144
|
Subject: | After-sales services | Brand credibility | Brand loyalty | Brand equity | Intention to buy the second-hand product | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markentreue |
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