Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Year of publication: |
2020
|
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Authors: | Spielvogel, Ines ; Naderer, Brigitte ; Matthes, Jörg |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 5, p. 611-630
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Subject: | Children | disclosure repetition | eye-tracking | persuasion knowledge | product placement | Product Placement | Product placement | Kinder | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Unternehmenspublizität | Corporate disclosure | Kognition | Cognition | Werbung | Advertising |
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