Agency Bidding in Online Advertising
Year of publication: |
2023
|
---|---|
Authors: | Choi, W. Jason ; Sayedi, Amin |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Prinzipal-Agent-Theorie | Agency theory | Werbewirtschaft | Advertising industry | Internet-Auktion | Online auction |
Extent: | 1 Online-Ressource (47 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 23, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4324955 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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