Agency practitioner theories of how advertising works
Year of publication: |
2009
|
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Authors: | Nyilasy, Gergely ; Reid, Leonard N. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 3, p. 81-96
|
Subject: | Werbewirtschaft | Advertising industry | Medienberufe | Media professions | Werbewirkung | Advertising effects | Theorie-Praxis-Verhältnis | Theory-practice divide | Emotion | Werbeplanung | Advertising planning | Grounded Theory | Grounded theory |
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