Agent-based modeling in marketing: Guidelines for rigor
| Year of publication: |
2011
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|---|---|
| Authors: | Rand, William ; Rust, Roland T. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 28.2011, 3, p. 181-194
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