Agent-based modelling : a new approach in viral marketing research
Thomas Brudermann; Thomas Fenzl
| Year of publication: |
2010
|
|---|---|
| Authors: | Brudermann, Thomas ; Fenzl, Thomas |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 397-412
|
| Subject: | Virales Marketing | Viral marketing | Simulation | Agentenbasierte Modellierung | Agent-based modeling |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985219