Agile marketing competency and innovation capability mediating on new product management for industrial business development guidelines
Kanyarat Sukhawatthanakun and Supannika Supapon
| Year of publication: |
2024
|
|---|---|
| Authors: | Kanyarat Sukhawatthanakun ; Supannika Supapon |
| Published in: |
International journal of product lifecycle management : IJPLM. - Genève : Inderscience Enterprises, ISSN 1743-5129, ZDB-ID 2205100-4. - Vol. 15.2024, 3, p. 259-283
|
| Subject: | agile marketing competency | customer centricity | dynamics business management | innovation capability | new product management | New S-Curve industrial business | product development | product lifecycle | S-Curve industrial business | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Innovation | Produktmanagement | Product management | Marketing | Industrie | Manufacturing industries | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPLM.2024.137308 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065413