Agritourism consumers' participation in wine tasting events : an econometric analysis
| Year of publication: |
2014
|
|---|---|
| Authors: | Govindasamy, Ramu ; Kelley, Kathleen |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 2, p. 120-138
|
| Subject: | Consumer behaviour | Survey research | Alcoholic drinks | Logit/Probit/Tobit | Marketing strategy | Alcoholic drinks industry | Mid-Atlantic states | Wine tasting | Konsumentenverhalten | Wein | Wine | Alkoholkonsum | Alcohol consumption | Alkoholisches Getränk | Alcoholic beverage | Weinbau | Wine industry | Marketingmanagement | Marketing management | Alkoholpolitik | Alcohol policy | Marktforschung | Market research |
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