AI-capable relationship marketing : shaping the future of customer relationships
Sanjit K. Roy, Ali N. Tehrani, Ameet Pandit, Chrysostomos Apostolidis, Subhasis Ray
| Year of publication: |
2025
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|---|---|
| Authors: | Roy, Sanjit ; Tehrani, Ali N. ; Pandit, Ameet ; Apostolidis, Chrysostomos ; Ray, Subhasis |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 192.2025, Art.-No. 115309, p. 1-16
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| Subject: | Artificial intelligence | Cost reduction | Customer experience | Dynamic capabilities | Machine learning | Relationship marketing | Beziehungsmarketing | Künstliche Intelligenz | Dynamische Kompetenzen | Lieferantenmanagement | Supplier relationship management | Kostenmanagement | Cost management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115309 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422414