AI-driven banking services : the next frontier for a personalised experience in the emerging market
Jagdish N. Sheth and Varsha Jain, Gourav Roy and Amrita Chakraborty
| Year of publication: |
2022
|
|---|---|
| Authors: | Sheth, Jagdish N. ; Jain, Varsha ; Roy, Gourav ; Chakraborty, Amrita |
| Subject: | Artificial intelligence | Banking services | Customer experience | Personalised banking services | Finanzdienstleistung | Financial services | Künstliche Intelligenz | Bankgeschäft | Beziehungsmarketing | Relationship marketing | Bank | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-09-2021-0449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013397787