AI-driven marketing research and data analytics
Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, Benson Ruzive
| Year of publication: |
[2024]
|
|---|---|
| Other Persons: | Masengu, Reason (ed.) ; Chiwaridzo, Option Takunda (ed.) ; Dube, Mercy (ed.) ; Ruzive, Benson (ed.) |
| Publisher: |
Hershey, PA : IGI Global |
| Subject: | Künstliche Intelligenz | Artificial intelligence | Data Analytics | Data analytics | Big Data | Big data | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Description of contents: |
"This book aims to provide an outstanding contribution to the benefits realized by AI and data analytics in marketing research"--
Table of Contents [gbv.de]
|
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxv, 490 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 979-8-3693-2165-2 ; 979-8-3693-2166-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514192