AI-powered touch points in the customer journey : a systematic literature review and research agenda
Ai-Zhong He and Yu Zhang
| Year of publication: |
2023
|
|---|---|
| Authors: | He, Ai-Zhong ; Zhang, Yu |
| Subject: | Artificial intelligence | Consumers | Customer journey | Interaction | Robots | Service | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Roboter | Robot | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2022-0082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313666