AI technologies in the analysis of visual advertising messages : survey and application
Larisa Sharakhina, Irina Ilyina, Dmitrii Kaplun, Tatiana Teor, Valeria Kulibanova
| Year of publication: |
2024
|
|---|---|
| Authors: | Sharakhina, Larisa Valentinovna ; Ilyina, Irina ; Kaplun, Dmitrii ; Teor, Tatiana ; Kulibanova, Valeria |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 4, p. 1066-1089
|
| Subject: | Advertising effectiveness | AI analytical tools | AI-based video analysis | Artificial Intelligence | Emotions | Emotions tracking | Video content | Künstliche Intelligenz | Artificial intelligence | Emotion | Werbewirkung | Advertising effects | Werbung | Advertising | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00255-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138160