AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness
| Year of publication: |
1998
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|---|---|
| Authors: | Raghubir, Priya ; Menon, Geeta |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 25.1998, 1, p. 52-63
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