Aldi and Lidl: From Germany to the rest of the world
Stefan Schmid, Tobias Dauth, Thomas Kotulla, and Fabienne Orban
| Year of publication: |
2018
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|---|---|
| Authors: | Schmid, Stefan ; Dauth, Tobias ; Kotulla, Thomas ; Orban, Fabienne |
| Published in: |
Internationalization of business : cases on strategy formulation and implementation. - Cham, Switzerland : Springer, ISBN 978-3-319-74088-1. - 2018, p. 81-98
|
| Subject: | Deutschland | Germany | Unternehmenswachstum | Firm growth | Discounter | Discounters | Internationaler Markteintritt | International market entry | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-74089-8_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011957776