Algorithmic bias in machine learning-based marketing models
Shahriar Akter, Yogesh K. Dwivedi, Shahriar Sajib, Kumar Biswas, Ruwan J. Bandara, Katina Michael
| Year of publication: |
2022
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|---|---|
| Authors: | Akter, Shahriar ; Dwivedi, Yogesh K. ; Sajib, Shahriar ; Biswas, Kumar ; Bandara, Ruwan J. ; Michael, Katina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 201-216
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| Subject: | Algorithmic bias | Data bias | Design bias | Dynamic managerial capability | Machine learning | Marketing models | Microfoundations | Socio-cultural bias | Künstliche Intelligenz | Artificial intelligence | Systematischer Fehler | Bias | Algorithmus | Algorithm | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013184968