Algorithmic personalization and brand loyalty : an experiential perspective
Chinedu James Obiegbu, Gretchen Larsen
| Year of publication: |
2025
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| Authors: | Obiegbu, Chinedu James ; Larsen, Gretchen |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 25.2025, 2, p. 199-219
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| Subject: | Algorithmic | personalization | brand loyalty | artificial intelligence | services | Künstliche Intelligenz | Artificial intelligence | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Algorithmus | Algorithm | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931241230041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015431688