Aligning 4C strategy with social network applications for CRM performance
Wei-Hsi Hung, I-Cheng Chang, Yan Chen, Ying-Li Ho
| Year of publication: |
2019
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|---|---|
| Authors: | Hung, Wei-Hsi ; Chang, I-Cheng ; Chen, Yan ; Ho, Ying-Li |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 27.2019, 1, p. 93-110
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| Subject: | 4C Strategy | Alignment | CRM Performance | Customer Relationship Management (CRM) | Facebook | Social CRM | Social Network Application | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Soziales Netzwerk | Social network | Strategisches Management | Strategic management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2019010105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012006639