Aligning customer knowledge management tools with business strategy
Kamla Ali Al-Busaidi
| Year of publication: |
2013
|
|---|---|
| Authors: | Al-Busaidi, Kamla Ali |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 2, p. 117-134
|
| Subject: | customer knowledge management | CKM | customer knowledge technologies | customer knowledge management tools | business strategy alignment | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Kundenintegration | Customer integration | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010395820