All business is local : why place matters more than ever in a global, virtual world
John A. Quelch and Katherine E. Jocz
| Year of publication: |
2012
|
|---|---|
| Authors: | Quelch, John A. ; Jocz, Katherine E. |
| Publisher: |
New York, NY [u.a.] : Portfolio/Penguin |
| Subject: | Online-Marketing | Internet marketing | Globalisierung | Globalization | Standortmarketing | Place marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [ftp01.penguingroup.com] |
| Extent: | 248 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 1-59184-465-7 ; 978-1-59184-465-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009502968