All for one but does one strategy work for all? : building consumer loyalty in multi-channel distribution
Yi-Ching Hsieh; Jinshyang Roan; Anurag Pant; Jung-Kuei Hsieh; Wen-Ying Chen ...
| Year of publication: |
2012
|
|---|---|
| Authors: | Hsieh, Yi-ching ; Roan, Jinshyang ; Pant, Anurag ; Hsieh, Jung-kuei ; Chen, Wen-ying |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 22.2012, 3, p. 310-335
|
| Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Bank | Beziehungsmarketing | Relationship marketing | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562200