All for one but does one strategy work for all? : building consumer loyalty in multi-channel distribution
Year of publication: |
2012
|
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Authors: | Hsieh, Yi-ching ; Roan, Jinshyang ; Pant, Anurag ; Hsieh, Jung-kuei ; Chen, Wen-ying |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 22.2012, 3, p. 310-335
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Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Bank | Beziehungsmarketing | Relationship marketing | Taiwan |
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