All is (not) fair in personalized pricing : antecedents and outcomes of consumer fairness perceptions
| Year of publication: |
2025
|
|---|---|
| Authors: | Heidary, Kimia ; Pluut, Helen |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 24.2025, 3, p. 204-221
|
| Subject: | Distributive fairness | E-commerce | Personalized pricing | Price fairness perceptions | Pricing norms | Procedural fairness | Gerechtigkeit | Justice | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Electronic Commerce | Experiment | Verteilungsgerechtigkeit | Distributive justice | Preisdifferenzierung | Price discrimination |
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