All's not well on the marketing frontlines : understanding the challenges of Adverse Technology-Consumer Interactions
Utpal Dholakia
| Year of publication: |
2019
|
|---|---|
| Authors: | Dholakia, Utpal |
| Published in: |
Marketing in a digital world. - Bingley, UK : Emerald Publishing, ISBN 978-1-78756-340-7. - 2019, p. 121-140
|
| Subject: | Technology | Marketing | Survey response rate | Dynamic pricing | Big Data | Adverse effects of technology | Big data | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012123422