All that glitters is not gold : how others' status influences the effect of power distance belief on status consumption
Year of publication: |
August 2016
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Authors: | Gao, Huachao ; Winterich, Karen Page ; Zhang, Yinlong |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 2, p. 265-281
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Subject: | power distance belief | status consumption | superiors | social comparison | signaling effectiveness | need for status | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
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