All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Year of publication: |
2013
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Authors: | Fuchs, Christoph ; Prandelli, Emanuela ; Schreier, Martin ; Dahl, Darren W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 5, p. 75-91
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Subject: | cocreation | fashion | luxury brands | user innovation | social comparison | Mode | Fashion | Luxusgüter | Luxury goods | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Produktentwicklung | New product development | Markenimage | Brand image | Produktgestaltung | Product design | Social Web | Social web |
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